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What is Search Engine Optimization (SEO) and How it works

Search Engine Optimization, SEO

What is Search Engine Optimization (SEO)? In this article I’ll try to give a layman’s definition of what SEO is and what it’s comprised of. My goal is that you understand how it works and how you can implement it in your marketing strategy. Yes, because that’s how you can win with digital marketing, especially in 2020. If you’re like most people in this digital age, you probably use Google or other search engines to find stuff online. Chances are that you’ve clicked the first few search results that show up. And finding the exact or close enough information on those search engine results saved you time. This can be attributed to how well optimized the website that has the link is. Search Engine Optimization or SEO is the process of increasing the quantity and quality of traffic from search engine results. This traffic is based off the ranking of…